DriveNow Comes to Milan on October 19th!
On October 19th DriveNow, the car-sharing venture between the BMW Group and Sixt, will be starting operations in the Italian metropolis of Milan. Covering a 126 km² business area, 480 BMW and MINI vehicles will initially be available. In the coming months, the fleet will also be extended to offer 20 electric BMW i3 cars. The models currently available include the BMW 1 Series, BMW 2 Series Active Tourer, BMW 2 Series Cabrio, the MINI (3- and 5-door) and MINI Clubman.
“Milan is the leading cultural, media and fashion city and the economic centre of Italy. With over one million inhabitants and a high traffic density the city is ideal for free-floating car sharing” explains Nico Gabriel, Managing Director of DriveNow. Managing Director Sebastian Hofelich adds, “Milan is populated by liberal, progressive and modern residents. A group of people who are open to concepts such as DriveNow”.
DriveNow allows customers to use the service in any participating country, so if you are signed up in the UK you can still use the service in Milan whether you are visiting as a tourist or on business. Standard mileage costs 31 cents per minute, whilst larger models like the BMW 2 Series Active Tourer cost 34 cents per minute. Short-term parking during an active rental is charged at 20 cents per minute. New customers in Milan can enjoy free registration and 20 minutes of complimentary driving time to get started.
With more than 700,000 customers in ten cities and 4,500 vehicles, DriveNow is one of the largest car-sharing companies around the world. Take part in this urban revolution and look out for your nearest DriveNow!