After it’s much hyped and pretty well received introduction to the mobile world Apple’s new iPhone is rapidly becoming a hot topic in the Sixt offices in the UK. The question at the moment is fairly simple, are you getting one and if so when?

There are several people currently with iPhone 3′s in their various forms all contemplating whether to pay the upgrade fee to get their hands on the latest handset from Apple. The latest design of the iPhone is set to bring a few new features to the handset, again making it one of the most advanced phones available on the market.

Apple have been facing an increase in competition following the release of the Android platform nearly 2 years ago and Google’s operating system is very quickly being distributed across many phones that are in direct competition to the iPhone. In particular, the Google Nexus One and the HTC Desire have been at the forefront of the market since their release earlier this year.

So, we’re going to take a look at what the iPhone 4 brings to the market, what makes it such a desirable object for so many people and why people should be excited about its release, regardless of which side of the Apple / Android fence they sit.

The most noticeable difference between the iPhone 4 and previous generations is the ‘Retina Display’ which is a screen that is tightly packed with as many pixels as it can to give the clearest view seen on a mobile phone. It is such a massive leap that the only way HTC and other manufacturers have found of competing is to release phones with AMOLED displays that are over 4 inches in size.

Another much publicised feature is Apple’s “FaceTime”, which is video calling using any available WiFi hotspot. Although we’ve had video calling for years in the UK it does look like Apple could have suitably simplified the process to make it a success.

This will be the first iPhone to be able to “multi task” straight out of the box, helping you quickly switch in between any one of the 200,000 apps currently available through the App Store. One thing that has helped with this is an increase in the phone’s RAM, allowing it plenty of headroom to have multiple applications open. This move in conjunction with an improved processor and operating system will certainly bring the iPhone into line with Android handsets.

Other key features include a 5 Megapixel camera with an LED flash to help take great photographs even in low light conditions and video recording at 720p HD resolution. Finally there is now the option to use your 3G signal to create a mobile WiFi hotspot that you can sue to connect up to 5 devices to.

There have been reports from a small section of early adopters for the iPhone 4 regarding a few problems with their phones though, which have led to dropped calls and issues maintaining a solid signal for both phone and data signals. Several tech blogs are citing the phone’s antenna design as the root cause of the drop in signal that people are seeing. Another problem I’ve had relayed to me from an early adopter is that the phone’s proximity sensor has problems with detecting how close it is held to his ear. The proximity sensor should stop the phone detecting contact to the touchscreen when held to the ear, but in some cases the phone is making additional calls and hanging up on people.

All in all the iPhone 4 seems to be an incredibly well-built phone, with slight flaws, that should push competitors into bettering the technology shown with this latest handset from Apple.

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