Female car hire users ‘up to date with motoring’

22 Oct 2009 by Matthew Fransioli     
Filed under: Motoring     Tags: ,

female-drivers-in-londonStereotypes about women drivers are “outdated and untrue”, an expert has claimed after a new study showed that many females enjoy talking about cars and watching Top Gear.

Female car hire users are more clued up when it comes to motoring than many of their male counterparts give them credit for, a new study has suggested.

Research from Diamond has found that 44 per cent of women talk about cars with their friends.

Meanwhile, 64 per cent happily settle down to watch the motoring antics of Jeremy Clarkson, Richard Hammond and James May in Top Gear.

The research also found that only three per cent of women admitted to choosing a car due to its colour.

Sian Lewis, managing director of Diamond, said that stereotypes about female drivers are “outdated and untrue”.

She added: “Today’s generation of women drivers keep up to date with the motoring world, make informed motoring choices and take efforts to look after their wheels.”

Earlier this month, insurance provider Sheila’s Wheels claimed that the average female driver spends 416 hours in their lifetime searching in their handbag for car keys.

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