Sixt will be supplying services to the reception held by Matthias Wissmann, president of the German automative industry association. Sixt will be an exclusive partner to BMW. The Sixt stall will be located in hall 11.0, south foyer, stall D1 from 15 to 25 September 2011
Sixt will be helping present the new BMW 1er, which will be making its world debut at the IAA, Sixt will also be showcasing the further development of the BMW Connected Drive service with the intelligent congestion predictor RTTI (Real Time Traffic Information).
Sixt und BMW will be offering special discounts for their customers: Trade fair visitors can collect a voucher card from BMW and have it personalised at the Sixt stall. The card will entitle them to a 10 per cent discount on their next rental as well as bonus miles and points from Lufthansa and Hilton. On top of all this, every 50th participant in the offer can win a BMW driving course. In addition to the VDA president’s reception, Sixt will also be supporting the evening event held by the specialist magazine “Autobild” on 14 September 2011 in the “Sky” restaurant in the foyer of hall 4.0
Regine Sixt comments: “Across the globe, Sixt stands for the ‘spirit of mobility’ – and now all visitors to the IAA can see this for themselves. I’m particularly excited about our cooperation with our partners at the IAA, and it’s a very special honour for me that Sixt will be providing support and services to the VDA and to Autobild magazine. And of course I’m proud of the fact that we are once again BMW’s exclusive rental car partner.”