familyjourney Family Holidays on the up!More people are setting off on family holidays as a way of spending time with their nearest and dearest, which could lead to more people using car hire in London on their city breaks.

Family holidays are increasing in popularity as people prioritise spending quality time with their loved ones, which could include a trip using car hire in London.

Kate Kenward, executive director at the Association of Independent Tour Operators, claims that this provides people with an escape from the distractions of people’s busy lifestyles.

“Families are still looking forward to and booking their holidays as they realise it’s impossible to put a price on the value of a relaxing break,” she asserts.

She says that any location which offers good value and family-friendly facilities is likely to benefit from this trend, which could lead to people turning to car hire in London.

Among the key features Ms Kenward highlights are self-catering accommodation, which is one of the key draws for people looking to take a break with their loved ones.

Recent research by HolidayExtras.com has found that 42 per cent of customers believe being with their nearest and dearest is the best thing about a holiday.

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