Flyers Choosing to Upgrade Again
Travellers are starting to gain confidence in the markets again as the number of passengers choosing to buy premium airline tickets increased in June. The economic recovery has been slow but is now beginning to make strides as travellers kept first and business class seats occupied.
The airline industry body, the IATA, has said that demand for premium travel has increased by 16.6% in comparison to last year and with increased numbers and ticket prices this has led to an marked improvement in revenues. Of course this is good news for the industry as a whole, with the economy recovering and the end of the volcanic ash delays and cancellations everything seems to be going in the right direction. The effect has been drastic enough for the International Air Transport Association (IATA) to change their forecast for the industry from a $2.8 billion loss to a $2.5 billion profit.
At Sixt we like to reward our more frequent customers, platinum card holders and above, with free upgrades to their cars whenever we have the stock available, rather than charge premium prices.
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