Spain turns to Hollywood to boost tourismSpain has been one of the most popular holiday destinations for Brits ever since air travel began available to the masses. However the recent economic downturn and the unfavourable exchange rate for British travellers heading into Europe has had an inevitable knock-on effect.

However tourism in Spain could be given a much needed boost after the Government announced plans to encourage film production in some of the countries holiday resorts.

One of the first productions to benefit from the accommodating plans is Knight and Day a action comedy film starring Tom Cruise and Cameron Diaz. The movie will be filmed in the Spanish cities of Cadiz and Seville and it’s hoped that scenes such as the one’s filmed in Cadiz showing bulls running through the centre of the city will draw visitors in to the charming destinations in the south of Spain.

Although the Spanish inbound holiday market is dominated by visitors from other European countries the Spanish Government are keen to increase the number of visitors from further infield in particular the lucrative US outbound market.

The latest push won’t be the first time Spain has benefitted from the silver screen, the 2008 film Vicky Cristina Barcelona was, unsurprisingly, filmed in Barcelona. The Canary Islands are also taking advantage of the potential benefit from featuring on the big screen having recently agreed to partially finance the remake of the 1973 classic Papillon which will be produced by the famous Hollywood producer Branko Lustig, in the hope of boosting tourism.

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